Sarra Fleur Abou-El-Haj, a Santa Monica-born Creative Director, Film Director and Photographer, discovered her passion for capturing light during a formative trip to Paris at 14. Since relocating to New York City in 2002, she has collaborated with prestigious clients including Chanel, Cover Girl, Intermix, Victoria's Secret and Calvin Klein. Her work graces the pages of Vogue, W, Harper's Bazaar, Marie Claire and Elle.

Abou-El-Haj's talent lies in her ability to skillfully compose captivating images, deftly playing with light and shadow. Recognized with awards from PDN's The Look in 2011 and 2013 and American Photography AP39 in 2023, she has solidified her reputation as a visionary photographer and director. Currently based in New York City, she continues to push boundaries and captivate audiences with her distinct style.